Free lecture · Ecommerce competitor analysis
Study your competitors' stores and find the gaps they're missing
A step-by-step tutorial on analysing any competitor's ecommerce store: where their traffic comes from, what they sell most, and where you can beat them.
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What you'll learn
Six things you'll know about any competitor after this lecture
1
Traffic sources
See where their visitors come from, organic search, paid ads or social, and which channel drives their sales.
2
Search rankings
Find the keywords they rank for and the search terms bringing them buyers.
3
Best sellers
Identify which products sell most and how much demand sits behind them.
4
Their ads
Use the Meta Ad Library to see the creatives and offers they're running right now.
5
Market gaps
Map the whole market and spot what customers want that nobody is offering well.
6
Your action plan
Turn the research into a clear plan for products, pricing and marketing that puts you ahead.
Who this lecture is for
Store owners who want to know why competitors are selling more.
New founders validating a niche before investing in stock and ads.
Marketers who want a repeatable research process for clients.
Your instructor
Dr. Mohamed Baydon
Ecommerce marketing specialist, Shopify expert and Meta Ads media buyer. Dr. Mohamed is the founder of two modest fashion brands, Muhra Store in Egypt and Monest in the UK, and of Baydon Marketing Academy, where he mentors business owners on building and scaling online stores. He has also served as a session lead mentor at Udacity.
Frequently asked questions
Is the lecture really free?
Yes. Enter your name and email and the lecture link is sent to you at no cost.
Do I need paid tools?
No. The lecture focuses on methods you can apply with free tools and publicly available data.
I didn't receive the email. What now?
Check your spam or promotions folder. If it isn't there, contact us and we'll resend it.
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