Baydon Marketing Academy · 1:1 and private groups
Stop renting your growth. Learn to run it yourself.
A hands-on mentorship for e-commerce owners who run their own ads. In 8 weekly lectures over 2 months, we work on your store, your ads and your numbers, until you can plan, launch and read your campaigns without an agency.
- Full refund if lecture 1 isn’t valuable
- Every lecture recorded for you
- Only 5 new 1:1 places each month
Why it pays for itself
The expensive part is not knowing
Most store owners don’t lose money on one big mistake. They lose it a little every day: ads judged on the wrong numbers, tracking that over-counts sales, products priced below break-even, abandoned checkouts nobody follows up.
The mentorship is built to find and close those leaks on your store first, then teach you to keep them closed.
ROAS looks fine, but after product cost, shipping and returns the order loses money.
Shopify, Meta and Google disagree, so you scale the wrong ads.
Refused deliveries cost shipping both ways and quietly eat the margin.
Abandoned checkouts and new leads go cold without a WhatsApp follow-up.
The programme
8 lectures, on your own store
One 2–3 hour lecture a week for 2 months. Each one ends with something working on your store, not just notes.
Lecture 1
Your real numbers
We map your margin, break-even ROAS and cost per order, including COD and returns. You leave knowing which products and ads actually make money.
Lecture 2
Tracking you can trust
GA4, the Meta Pixel and the Conversions API checked on your store, so every decision after this is based on true numbers.
Lecture 3
A store that converts
Your product pages, offer and checkout reviewed line by line, with the changes ranked by impact.
Lecture 4
Meta ads structure
How to set up campaigns around your margins, and which budgets and audiences to start with.
Lecture 5
Creative testing
Testing creatives on small budgets, and finding the ads worth scaling before you spend big.
Lecture 6
Reading Ads Manager honestly
Which numbers to trust, when to cut an ad, and when and how to scale a winner.
Lecture 7
Automation
WhatsApp follow-ups for leads and abandoned checkouts, so sales don’t depend on you being online.
Lecture 8
Running it alone
Your own weekly routine: what to check, what to test next and when to scale. You leave with a plan for the next 60 days.
What’s included
Everything you need to do it right
8 weekly lectures, 2–3 hours each
Live 1:1 sessions on your store and your ads, 16 to 24 hours in total. Every lecture is recorded and sent to you, so you can rewatch it while you apply.
WhatsApp support between lectures
Ask when you’re stuck, instead of waiting for next week’s lecture.
Reviews of your store and ads
I look at your actual product pages, offers and campaigns, and tell you what to change.
The tools I use on my own stores
The e-commerce calculator for profit and break-even ROAS, plus my launch and audit checklists.
An 8-lecture roadmap
A clear order of work, so you always know what to fix next.
Your audit fee back
Start with a $249 Store Growth Audit, and the fee is credited against your mentorship.
Compare
Why mentorship beats the alternatives
| Doing it alone | Online course | Hiring an agency | This mentorship | |
|---|---|---|---|---|
| Works on your own store | Yes, by trial and error | No, generic examples | Yes, but they do it | Yes, with you |
| You learn the skill | Slowly | In theory | No | Yes |
| Someone checks your work | No | No | No, you check theirs | Every review |
| Help when you’re stuck | Forums | Rarely | Account manager | |
| Ongoing cost | Wasted ad spend | One-off | Every month, for good | $450 once, then you own it |
| If it doesn’t work for you | You absorb the losses | Usually no refund | Contract notice period | Full refund after lecture 1 |
The value
Pay to learn once, not every month
Ads managed for you
$800+ / month
My own done-for-you Meta ads management, plus your ad spend, for as long as you keep paying.
Learn to run them yourself
$450 once
8 weekly 1:1 lectures over 2 months. After that the skill is yours, with no monthly fee at all.
An example of the maths: if you spend $3,000 a month on ads and the mentorship helps you cut 10% of wasted spend, that is $300 back every month, long after the programme ends, which covers its whole price in under two months. Your own result depends on your store; we work out your real numbers in lecture 1.
Money-back guarantee
Try the first lecture. The risk is mine.
If the first lecture of your 1:1 mentorship doesn’t give you real value, tell me and I’ll refund the full $450, and we stop there. No forms, no arguments.
Your mentor
Dr. Mohamed Baydon
Pharmacist, Head of E-commerce at Monest (UK) and founder of Muhra Store (Egypt). OMCP and PMP certified. I don’t teach from slides: I teach what I run every week on my own stores.
- Muhra: 74 orders in February → 442 in May 2026, conversion 1.1% → 2.0%
- Monest: 35% sales growth and 2,780 email subscribers
- Built the order pipeline, competitor tracking and automations behind Muhra
Muhra Store: monthly orders, 2026
The store I teach from. Source: Shopify analytics.
Mentees
What they say
I got the 8 sessions in social media marketing and now I run all my educational business on my own, I need no marketing agency that costs a lot for not more than what I have
Motivational Speaker
Dr. Muhammed is a professional marketing instructor & consultant who is sincere and forthcoming when it comes to imparting his knowledge to the trainees. He doesn’t withhold “Marketing secrets” and strives to impart all the effective strategies to his trainees
CEO, English Clinic
It’s for you if
- You own an e-commerce or Shopify store that’s already selling
- You run your own Meta ads, or want to
- You don’t fully trust the numbers you see
- You’re ready to do the work between lectures
It’s not for you if
- You want it all done for you (see the done-for-you services)
- You haven’t decided what to sell yet
- You’re looking for a quick trick rather than a system
Pricing
Choose your format
Both formats are 8 weekly lectures. Groups pay $100 less per person.
1:1 Mentorship
$450 total
8 weekly lectures over 2 months
- 8 lectures, 2–3 hours each, once a week
- Every lecture recorded for you
- WhatsApp support between lectures
- Reviews of your own store and ads
- Full refund if lecture 1 isn’t valuable
- Only 5 new places each month
Private group
$350 / person
for groups of 4 to 8 who apply together
- The same 8 weekly lectures, 2–3 hours each
- Built around your group’s own stores
- Every lecture recorded
- $100 less per person than 1:1
- From $1,400 for a group of 4
Questions
Before you apply
Is $450 worth it for a small store?
If you spend money on ads every month, yes, as long as you apply what we cover. That $450 is for the whole programme, not per month, and lecture 1 is about finding where your money leaks, so it starts paying back early. If you’re not running ads yet, start with the audit or the free tools instead.
What’s the difference between 1:1 and the private group?
Both are 8 weekly lectures of 2 to 3 hours over 2 months. 1:1 is built entirely around your store, at $450 in total. A private group is for 4 to 8 people who apply together, such as a team or partners, at $350 per person.
How much time do I need each week?
One lecture of 2 to 3 hours a week, plus a few hours to apply what we covered. The progress comes from the work you do on your store between lectures.
Do I need a big ad budget?
No. A big part of the programme is testing on small budgets, so you only scale what has proven it makes money.
Which platforms and markets do you cover?
Mostly Shopify stores in the Gulf, the UK and Egypt, including cash-on-delivery markets, with Meta ads as the main channel.
What if it isn’t right for me?
On 1:1 mentorship, if the first lecture doesn’t give you real value, tell me and I’ll refund the full $450, and we stop there.
Are the lectures recorded?
Yes. Every lecture is recorded and sent to you afterwards, so you can rewatch it while you work on your store.
Why only 5 places a month?
Each mentee gets reviews of their own store and ads plus WhatsApp support between lectures. Taking only 5 new 1:1 mentees a month keeps that support personal.
Can I start with something smaller?
Yes. Book the $249 Store Growth Audit first. If you then join the mentorship, the $249 is credited against it.
Apply
Apply for the mentorship
Tell me about your store. I reply within one working day, and you pay nothing until we both agree it’s a fit.
